STORE ENVIRONMENT
Visual Director
JEFF WOLF
A dynamic communicator with outstanding relationship building, collaboration, and presentation skills, who will drive your business by delivering powerful results through visual merchandising.
An industry professional equipped with vast leadership experience elevating impactful product assortments, visual display, and marketing initiatives.
Are you looking for a store environment professional who can build and execute your product assortment from a buy or allocation, to an elevated retail presentation and layout?
You’ve come to the right place. Get in touch to learn more:
building FOUNDATIONS - will align brand identity with store model concepts that establish a footing of visual merchandising by introducing VM basic standards and processes for; new store spaces, shop installs, product launches, or seasonal resets.
PROBLEM SOLVING - can identify and resolve store environment challenges with creative product line sell through solutions, assortment right sizing, or defining floor space for essential product capsules.
INNOVATION - delivering elevated visual merch brand strategies to an existing VM plan or format, through management level concept training to skill set development of basic standards for sales teams.
iconic Lifestyle brands supported
BOARDRIDERS/ QUIKSILVER, ROXY, DC SHOES
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6 years leading product direction, visual display, and marketing execution, reaching 49m annually
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Supporting 30-43 brand retail and factory outlet locations
LEVI STRAUSS & CO/ LEVI'S & DOCKERS
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9 years coordinating territory alignment of brand visual strategies for 5 leading wholesale accounts
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4 years district managing wholesale Territory Coordinator team execution, 73 locations, reaching 41m annually
GAP/ OLD NAVY BRAND
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2 years full price visual manager, 12m annual sales
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Brand enhancing product execution and visual display
Visual merchandising strategy, philosophy, and point of view, all lead to a focused objective; To execute VM options as it relates and functions with data & metrics to ultimately impact and drive business results.
Browse my portfolio of product, display, and marketing execution examples, that illustrate the adaptable and custom VM model/ concept options that can be applied to any brand style and business strategy.
Portfolio Galleries
retail
WHOLESALE
factory outlet
PLANNING TOOLS &
DIRECTIVE EXAMPLES
display &
Marketing execution
SERVICES
consult Collaborate
Assess existing policy, procedure, and process for established product execution as it relates to the consumer experience and your brand image.
Identify and resolve store environment challenges with creative product line sell through solutions, assortment right sizing, or defining a space to promote essential product capsules.
execute
Align brand identity with model concepts that establish a visual merchandising foundation by introducing VM basic standards and processes. Apply product and visual strategies by creating the selling environment for new spaces, shop installs, product launches, or seasonal resets.
Execute department zoning and fixture/ hardware plans to maximize selling.
project
manage
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Establish/build product execution and presentation standards
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Individual or team Visual Merch training and development
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Execute fixture & hardware format and plan strategies
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Strategic product, display, and marketing imagery, placement and flow concept execution:
- promotional capsule launches
- seasonal fixture/ zone execution
- fixture upgrade and resets
- seasonal updates & floorsets
- store remodel support
- new store space installations
permanent hire
Adapt to and embody, your established brand culture by adopting company heritage and values. Nurture consistent product execution standards, and transition into developing impactful VM strategies that will elevate your brand image by delivering results through visually compelling stores.
Are you looking for a store experience professional who can build and execute your product assortment from a buy or allocation, to an elevated physical retail presentation and layout?
You’ve come to the right place. Get in touch to learn more:
Contact jeff
southern ca based
ready and able for essential work travel
project progressions
new location installations, store remodels, fixture updates, seasonal floorsets.
Before & After Examples:
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planning process
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product delivery
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placement execution
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standards & expectations
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presentation, finishing